Creative Casinos
According to “New Jersey Real Time News“, casino revenue in Atlantic City is down 9.8 percent last month and 13.2 percent over the course of the year. They also report that the resort city is doing better at making money from non-gambling sources.
Casinos today have two choices:
- stay the way they are (in most cases, the casino will develop an oscillating pattern of slight growth and decline)
- or change
In order to navigate through today’s barriers, casinos will need to consider three issues:
- the problem
- the paradigm
- and the personnel
According to dictionary.com, the word casino was originally used to refer to a social gathering place, a room or building where one could dance, listen to music, and gamble. This last pastime seems to have gained precedence over the others. Casinos were meant to be:
- great social gathering places
- places of interactive entertainment
- music havens
- gambling houses
The problem – many casinos have adopted a one dimensional approach which is not going to capture the attention of new and future generations (see “Casino Jackpot Marketing“).
The tools are available to engage with those waiting to be engaged – it might take a little more effort than in the past. Before you engage and build trust, make sure you can provide creative experiences. New and future generations are waiting for creative casinos!
We’ll discuss “paradigm” and “personnel” in upcoming posts ….
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