Casino Jackpot Marketing
Research has shown that people in their 20s and 30s have a greater propensity to gamble than those who are older. They have a strong appetite for gambling but my question to casino operators is “how are you presenting the menu”.
The average age of newspaper readers in the USA is 61, so if you’re advertising in that medium you’re missing out on the jackpot. Where do people in there 20s and 30s spend a lot time? On the internet.
In his book “Grown Up Digital“, Don Tapscot describes eight Net Generation norms. Two norms that casino’s need to be aware of is:
- they want entertainment and play in their work, education and social life. They have been bred on interactive experiences. Brand recognition is no longer enough. Very few casinos are offering the kind of entertainment that is wetting the appetite of the Net Generation. There’s huge potential here!
- they are the collaboration and relationship generation. According to Tapscot’s extensive research, nine out of ten young people interviewed said that if a best friend recommends a product, they are likely to buy it. They influence each other through what Tapscot calls N-fluence Networks – online networks of Net Geners.
Don’t have a web strategy meeting if you want to go after this jackpot. The problem is no longer budget or access to tools.
The problem is the will to let go of traditional marketing. Find someone who can help you catch up; it’s not too late!
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