Casino Cattle Parade
I watched The Moscow Circus with my family yesterday at Grand West Casino in Cape Town. What a great show! Well done Sun International for bringing this phenomenal performance to our shores.
Gambling wasn’t on the cards afterward as I had two minors with me but I was keen to take them out for a meal.
The Grand Problem:
After leaving the arena, you join the casino cattle parade in an attempt to get casino floor walk through. I don’t have a problem with this but they really need to learn from the internet – “allow consumers to cut through the clutter and get to what they want in the easiest and quickest way”. That’s what made Google great and that’s one of the things making great casinos.
The solution was simple: Free those who just want to go home! Enough money has been made off them and nothing can be done to force them to gamble or stay longer. This would have allowed the rest who wanted to go for a meal or gamble, get to their destination a lot sooner.
I’m sure the very experienced surveillance department has witnessed this problem many times. Empower them to form part of the casino marketing team and give them mature dataveillance tools. The surveillance revolution has begun!
« Psychology of Surveillance (Part 2) | Home | Dataveillance Countdown »
Leave a Comment